In the months leading up to the 2010 event, the SXSW Interactive team traveled around the country hosting a series of networking mixers. Ingrid Vanderveldt, host of On the Road with iV, and Lyn Graft, founder of LG Pictures, came along for the ride to talk with SXSW alumni and some first time SXSW speakers about what SXSW means to them.

During the event in March Ingrid got the chance to talk with Lindsey Reynolds, Mallory Messina and Christi Day from Southwest Airlines about how they navigate SXSW every year. Be sure to catch the full audio podcast of Mallory Messina's 2010 presentation "Beyond BBQs: The Future Of Corporate Culture".

Stay tuned right here, and on the SXSW YouTube Channel, for another installment of this fun series of interviews produced in association with BidModo and featuring the music of Mobley.