Our 2012 Sponsors

Alex Chilton 1950 - 2010

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One of the greats, Alex Chilton, passed away today.

"Alex Chilton always messed with your head, charming and amazing you while doing so. His gift for melody was second to none, yet he frequently seemed in disdain of that gift. He seemed as troubled by neglect as he did by fame. He wrote the most accessible pop songs that turned into something quite sour on closer reflection. It was impossible to know what he was thinking. But it was always worth pondering, because that's what a truly great artist makes us do. And make no mistake: Alex Chilton was an artist of the very highest caliber. It's too early to do much but cry about our loss right now, but he'll be missed, and missed more as the ages pass and his myth continues to expand – that music isn't going anywhere. R.I.P. and thank you, friend." - SXSW Creative Director Brent Grulke