Each year, SXSW strives to make connecting with the diverse level of attendees easier. This goal has lead to the integration of a Quick Response (QR) Code to each registrant badge. Working in conjunction with my.SXSW, our social networking platform, these special bar codes allow registrants to easily connect with one another. The codes will serve as a real life "follow me" button for my.SXSW on each registrant badge.

While the possibilities of QR Codes are virtually limitless, they are especially appealing for those seeking to make significant business connections at SXSW. With its complete integration into my.SXSW, QR Codes are an easy to use lead retrieval tool. When you meet someone at an event, let them scan your badge with their smart phone. Once they scan your badge they will automatically be following you on my.SXSW, where they can message you or access your contact information. Say sayonara to business cards.

To learn more about the diverse functionality of QR Codes or download a reader app, click here.
Awesome art accommodations by the always affable April Litz