SXSW Play, the official new media discovery app for the SXSW 2010 Music, Film, and Interactive conferences is now available for download in the iTunes store. Brought to you by PepsiCo, this app includes a wealth of rich media from musicians, films, and interactive panels which will be featured at the SXSW 2010 Music Festival. With this app at your fingertips, you'll never be bored again!

As you play, take a look back at SXSW ’09 brought to you by the PepsiCo Zeitgeist, a twitter application which presented live visualizations of themes around the conference.

Features:

• Listen to Mp3s of featured musicians, watch trailers and clips from films, and get full length podcasts of interactive panels, all on your iPhone.
• Discover Screen - A fun and exciting way to navigate SXSW's 2010 lineup using the iPhone's built in accelerometer.
• Browse Screen - Navigate the Film, Interactive and Music mp3s and videos by category
• Favorites - Build a list of bands, films and Interactive panels you don't want to forget. Find when and where they're playing and check them out at the festival, or just experience them on your iPhone.
• Stay On Top of the Buzz - As users discover new content, they can click the “Zeitgeist” button in the app to be taken to a live search of that particular conversation on Twitter.
• Constantly Growing - As SXSW continues to present the world's best line-up at our Music, Film and Interactive festivals, the app will grow too, including immediate posting of the Interactive panel podcasts during the event.

Designed and developed by Mark Woollen & Associates, this app is one of the best ways to preview and experience SXSW 2010. Click here to learn more or download it from the iTunes store now.