PanelPicker: Tapping into the Wisdom of the SXSW Music Community
2012 SXSW PanelPicker Opens June 20, 2011
June 20 — Entry process beginsJuly 15 — Entry process ends
August 5 — Last day to edit proposals
August 15 — Community voting begins
Sept 2 — Community voting ends
Oct 24 — First round of programming announcements
Share your idea beginning June 20 at panelpicker.sxsw.com
The History – First Launched in 2007
Over the years, many of the most compelling panels and presentations for the SXSW Music Conference have come directly from our community. This process was formalized in 2007 with the PanelPicker, an innovative online tool developed to offer the community the chance to become a greater part of SXSW, not only by submitting programming ideas, but also by reviewing, commenting and voting for those ideas they most want to see become a part of the event. In 2010, SXSW extended PanelPicker to include panel submission ideas for all three annual industry events (Music, Film, and Interactive), further enhancing the opportunity for the intersection of creative and professional minds at SXSW."The PanelPicker interface is a natural extension of the creative intermingling that takes place during the festival itself. We are excited that we can provide a forum for new ideas to debut and flourish year-round."
– Roland Swenson, SXSW Managing Director
The Application Process
During the open application process, we encouraged the community to upload proposals for panels, solo presentations, workshops, etc. This application process is simple. Go to PanelPicker.sxsw.com, select the correct conference for your presentation idea (Music, Film or Interactive), read the PanelPicker FAQ and fill out the form. About a month after the application deadline, all ideas received will be posted such that the online community can vote on which proposals they think are the best fit for the March event.
The Decision - Voting + Staff + Advisory Board

While voting from the community is important, these totals are not the only factor in deciding SXSW programing. Also playing a large role in the decision-making process is the SXSW Advisory Boards and the SXSW staff. As illustrated by the graph at right, each of these three channels informs a percentage in determining the content lineup.
You – 30%
Who knows what you want to see at SXSW better than you? Your input matters.
SXSW Advisory Board – 40 %A group of more than 50 new media professionals at the forefront of the tech industry from the U.S. and around the world, the SXSW Advisory board provides significant feedback on all submissions.
SXSW Staff – 30 %With years of experience programming this event, SXSW staff weighs in with feedback and work to fill in any gaps in subject matter, strike a balance between new and veteran speakers, and research each presenter’s history and online presence.
"Our experience has proved that the PanelPicker interface is an invaluable way to connect with the thousands of professionals and informed consumers that make up the worldwide SXSW community. Not only does it help generate fresh ideas, it gives our participants an outlet to share with us what is most exciting, timely and relevant to them."
– SXSW Interactive Festival director, Hugh Forrest
The Competition - 500 Entries Received For 2012
Last season, we received over 300 proposals for the Music Conference. For 2012, that number has jumped to 500. With so many great ideas vying for slots in the 2012 SXSW Music Conference lineup, competition is going to be tough. Be sure to vote August 15 through September 2, 2011 at PanelPicker.sxsw.com, and be a part of the programming decisions for the SXSW Music Conference in 2012.



