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Business at SXSW

With numerous avenues for exposure to over 36,000 key industry representatives, SXSW® 2011 is the most valuable addition to any marketing plan. Contact an account executive to learn about exhibiting in the trade show and other advertising and premier opportunities available to achieve your company's marketing goals for 2011 and beyond. If top level, cross-conference exposure is what you seek, learn about becoming a sponsor.

Recent Business at SXSW® News

sonaBLAST! Redirects and Refocuses

SonaBLAST! has moved its headquarters from NYC to Louisville, Kentucky. The aim? To become the best indie label in the region. Started in 2002 mainly for singer-songwriters like Mark Geary (SXSW 2004) and Ben Sollee (SXSW 2009), sonaBLAST! now has several exciting bands like Lucky Pineapple and The Seedy Seeds (both SXSW 2009), and The Pass (see video above).

Posted by Peter on 09/02/2010 in Music Marketing, Music News, Business at SXSW

HuddleHub Goes Deep on Late Night

sxsw2_0.jpgThere are any number of ways to cash in on a presence at SXSW. One of the newest and most innovative? Apparently, it's to be at the receiving end of a joke.

HuddleHub, a SXSW Trade Show exhibitor in 2010, is an interface that allows sports fans to manage all of their fantasy sports in one place, even if their teams happen to traverse numerous different sites. This unique concept caught the attention of Late Night's own Jimmy Fallon. "There's a new program called 'HuddleHub' that manages all of your fantasy sports teams. They call it the perfect solution for someone who's too lazy to keep track of being too lazy to play actual sports."

Posted by Peter on 09/01/2010 in Interactive Marketing, Interactive News, Business at SXSW

Double Dip with SXSW Day Stages in 2011

sondre_lerche_jw3.jpgShowcasing a variety of acts—from Dr. Dog to Diane Birch—the SXSW Music Day Stage has always brought top talent to perform at the Austin Convention Center. In 2011, SXSW will be expanding its day-time music programming in the Austin Convention Center to include an additional stage in Ballroom G.

Posted by Peter on 08/30/2010 in Music Marketing, Music News, Business at SXSW, Event Updates

Content Goes Horizontal

frankfurterinside.jpgIn the global entertainment industries, ‘content convergence’ has probably been the most talked about topic of the last decade. Its effect can certainly be seen at SXSW, with our convergence of the music, film and interactive industries. This is especially so during our dynamic Trade Show.

Posted by Peter on 08/27/2010 in Music Marketing, Music News, Business at SXSW, Featured News

Indaba Redesigns Site and Expands Business Offerings

Indaba Music is launching a major expansion of the services they provide to musicians, as well as a redesigned website. Initially launched in 2007, Indaba Music has grown to over 500,000 musicians who regularly use the site's suite of social networking, collaboration and production applications to connect with one another and create studio quality music together in online recording sessions.

Posted by Peter on 08/26/2010 in Music Marketing, Music News, Business at SXSW

SXSW ScreenBurn: Game On For Business

sb_arcade_jw_small.jpgDo you have an exciting new video game product launching? Do you need your latest gaming innovation in front of target consumers and press to leverage your brand? If so, then the SXSW ScreenBurn Arcade is the opportunity for you! Kicking off the first weekend of SXSW, the ScreenBurn Arcade is the perfect way to create buzz, make contacts, and get your company's latest project in front of a one-of-a-kind mix of consumers, SXSW registrants, and press.

Posted by tammy on 08/26/2010 in Interactive News, ScreenBurn News, Business at SXSW

One Trade Show to Rule Them All

fits_ra21_lighter.jpgWe've created a better way to network and do business while at SXSW: an expanded four-day SXSW Trade Show. The SXSW Trade Show takes place March 14 - 17, 2011 in the Austin Convention Center and is a large component of the daytime festival programming, taking place alongside panel sessions and keynote speeches.

This revamped concept means that admission is now open to all SXSW badge holders and all SXSW Showcasing artist wristbands. Why did we decide to make this move? SXSW provides the kind of one-on-one access to leaders in the music, film, and interactive industries you can't find at any other event. SXSW has always been about what happens when you bring the technology, music, and film industries together here in the heart of Texas. The SXSW Trade Show is an ideal opportunity to expand your client or user base by engaging on a broader level.

Posted by tammy on 08/25/2010 in Interactive Marketing, Interactive News, Business at SXSW

SAGIndie Can Help You

SAG_INDIE_logoHR_COLOR.jpgSAGIndie has been a long time client of SXSW. From their trade show stand and advertisements to their annual party with WGA, they create new and unique ways to develop a dynamic presence at SXSW ever year.

Posted by Peter on 08/24/2010 in Film Marketing News, Film News, Business at SXSW

Reach Registrants with the SXSW Program Directories

2010_directory_covers_all_0.jpgWith SXSW 2011 officially underway, there is no better time to take advantage of the great deals on advertising in the SXSW Program Directories. With 20% discounts for ads booked by September 24th, the time to act is now.

Posted by Peter on 08/23/2010 in Music Marketing, Music News, Business at SXSW, Featured News

Have Guitar, Will Travel

Taylor Guitars, a long time friend and client of SXSW, has recently announced the debut of their latest six-stringed innovation: the Taylor GS Mini. This highly portable guitar not only fits in an overhead compartment on airplanes, but has been drawing rave reviews from musicians and amateurs alike for the sleek design and big sound. As Michael Bacon of the Bacon Brothers says, "It's small, but mighty!"

Posted by Peter on 08/19/2010 in Music Marketing, Music News, Business at SXSW
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